What’s in a name?
Engadget asks the question that makes up the post title as it regards product names in the gadget world and comes up with a four prong answer. They categorize things into the columns of good, safe, meaningless or bad – examples, being Kindle, iPhone 4, Nokia N9 or Epic, in that order. The reasoning is pretty spot on and I especially like the acknowledgement that with enough time and consistency, even a meaningless naming scheme carried forward by a strong brand can produce recognizable monikers like BMW 328i. Or maybe I just like the fact that crossing over into automotive territory was necessary to make the point?