Daily Archives

8 July 2009

Best. Site. Ever.

Facebook ads finally produced something that I was interested in! Jack Links (Messin’ with Sasquatch) Beef Jerky has created a microsite that they call “Living Sasquatch.” Using augmented reality, you can create your own miniature Sasquatch that appears in the room with you on screen. It’s actually a pretty compelling use of such technology in an ad campaign – if I ate beef jerky, I’d completely put Jack Links at the top of my list due to their creativity on this one. Anyway, once you get your very own tiny ‘squatch, you can make a movie with him by stitching together several predefined animations. Kate and I did just this, entitled “In Bed with Sasquatch.” Viewable here.

To make your own, be sure to check out Living Sasquatch. You know you want to. 🙂