Noteworthy improvements

While I think of cars with pretty staggering regularity, I very rarely pay much attention to those from South Korea (which have always seemed like half-baked knock-offs of Japanese cars.) Recently, though, I’ve noticed my eyes drifting towards Kia’s offerings as they roll past and I had to ask myself: what the hell is going on here?


The Kia C’eed, Top Gear’s reasonably priced car from last season.

Well, the answer turns out to be something I already knew but had completely forgotten: Peter Schreyer is the chief of design for Kia. And his former job? Lead designer for Audi and VW.

I knew those crisp, clean lines looked familiar!

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